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Marketing

• Capturing Passive Job Seekers: How Do You Get Their Attention?
  When it comes time to take a close look at the current candidate pool, it comes as no surprise that two distinct audiences of job seekers exist:...
  Created: 7/1/2008, Author: Todd McCormick
  
  
• USSA Announces the very first accreditation
  USSA Announces the very first...
  Created: 7/1/2008, Author: Jessica Rareshide and Crystal Blackwell
  
  
• How Loud Is Your Voice?
  Your task is to make your client's open position stand out among the crowd. You spend each day trying to figure out how to make your voice louder...
  Created: 2/1/2008, Author: Brian Donahue
  
  
• The Power of Risk Reversal
  For whatever reason risk reversal sends cold chills down the back of most small business owners and for the life of me I do not know why. First, let...
  Created: 11/1/2007, Author: Wilson Cole
  
  
• Virtual PBXs Let Staffing Firms Present a "Big Business" Image on a "Small Business" Budget
  In the staffing industry, the telephone is often the first contact a potential client or candidate has with a firm. The impression that call makes...
  Created: 9/1/2007, Author: Aaron Gerber
  
  
• Education with Newsletters
  If I was forced to choose only one marketing activity, I would choose to do newsletters for a multitude of reasons. We have done an email newsletter...
  Created: 7/1/2007, Author: Wilson Cole
  
  
• Minimize Risk with Insurance Specialists
  Market conditions today may not be the same as tomorrow. For the staffing industry, specialized broker services can help save time, money, and cover...
  Created: 7/1/2007, Author: Eileen Lesberg
  
  
• Diversify Now
  Employers are emphasizing and addressing diversity more than ever due to the impending shift in workforce demographics. To be a solid, diversity...
  Created: 3/1/2007, Author: Brett Kashanitz
  
  
• eHarmony.com, The Rest of the World vs. Staffing
  Most Americans who walk into a staffing company only do so because they saw a generic ad for a position. They pick up the phone, call the number,...
  Created: 1/1/2007, Author: Ryan Kovach
  
  
• Tele-Classes: Telling and Selling
  The best form of marketing that will put you head-and-shoulders above your competition is tele-classes, and I am amazed that more companies do not do...
  Created: 1/1/2007, Author: Wilson Cole
  
  
• Why All Staffing Companies Should Hire an Ad Agency
  I am just going to be blunt here: Your marketing campaign stinks. I know, I know... "That's just rude," you say. But it's true. Heck! I'm assuming...
  Created: 11/1/2006, Author: Ryan Kovach
  
  
• Ultimate Advertising II
  In a nutshell, "Ultimate Advertising" broadcasts to the entire world that your organization is light years beyond the competition. It signals...
  Created: 9/1/2006, Author: Ryan Kovach
  
  
• Practicing Ultimate Advertising
  For us advertising geeks, there is nothing like the look, touch, and smell of a brand new full-page ad in a slick industry publication. We love...
  Created: 7/1/2006, Author: Ryan Kovach
  
  
• Are You Offering "Blended Services?"
  If you are not offering "blended services," you should, because most of your competition does! Offering a selection of staffing services has become...
  Created: 11/1/2005, Author: Ed Hubbard
  
  
• Website Marketing: Take Your Site From the Backwoods to the Main Highway
  We often hear from people, "I want to create a website." The problem is, when we ask them why, they usually say, "Everyone else has one." What most...
  Created: 9/1/2005, Author: Dennis K. Sebenick
  
  
• Website ROI: Turning Your Site Into a Sales and Recruiting Engine
  Is your website making you money? Is it getting clients to call? Is it lowering recruiting costs? It can - and it doesn't take a huge...
  Created: 9/1/2005, Author: David Searns